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Insurance CRM for Life & Property and Casualty

Your book of business.
Built for follow-through.

Connect leads, clients, policies, and commissions in one insurance CRM. Built to keep Life and Property & Casualty agencies moving.

Free CRM essentials. No credit card required.

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Start with email

No credit card · Free plan forever · 2-minute setup

No credit card requiredFree plan availableCSV import for your bookCancel anytimeRated 5 stars on G2

One connected workspace

Explore the pipeline
AscendHub / PipelineIllustrative workspace

Open book

$184K

26 active

Weighted forecast

$97.4K

By stage probability

Bound this month

$38.2K

9 policies

At risk

$21.6K

4 gone quiet 7d+

Illustrative insurance pipeline with sample records, not customer results.
ProspectFitStageValueActivity · 30dLast touchNext step

Chapman Household

Term Life · 20yr

Hot

Underwriting

85%
$3,800
1d agoAug 4 · call

Rosalind Vega

Auto & Home

Warm

Coverage review

50%
$1,240
3d agoAug 6 · email

DeepThink LLC

Commercial Property

Hot

Proposal

70%
$9,450
TodayAug 2 · meeting

Marshall & Koch

Whole Life

Cold

Quote sent

25%
$2,050
19d agoNothing scheduled

Newton Family

IUL

Warm

Application

70%
$5,600
2d agoAug 5 · call

AeroGlide Inc.

Commercial Liability

Cold

Coverage review

25%
$3,000
11d agoNothing scheduled

Sample data, not customer results. See each prospect's stage, recent activity, and next touch.

From first conversation to next follow-up. Leads, client records, policies, and commission tracking in the same CRM.

Carrier-agnostic — track your book across any carrier you're appointed with

Mutual of Omaha logoMutual of OmahaProgressive logoProgressiveAllstate logoAllstateTravelers logoTravelersNationwide logoNationwideSafeco logoSafecoThe Hartford logoThe HartfordPrudential logoPrudentialLincoln Financial logoLincoln FinancialTransamerica logoTransamericaJohn Hancock logoJohn HancockCorebridge logoCorebridgeProtective logoProtectiveAmerico logoAmericoForesters logoForestersErie Insurance logoErie Insurance
Zach Person, founder of AscendHub

FROM THE FOUNDER

I spent years working alongside independent producers and saw how much of their day went into juggling contacts, quotes, and follow-ups. I built AscendHub to bring that work into one insurance CRM, with commission intelligence alongside it so agents can keep an eye on what they earn, too.

Zach PersonFounder, AscendHubLinkedIn

The everyday challenge

A strong book needs a clear next step.

Keep quotes, client conversations, and renewal dates connected instead of scattered across separate tools.

Missed follow-ups

A prospect asks for a quote on Tuesday. You mean to call Thursday. Three weeks later they have coverage through someone else.

Scattered records

Contacts in your phone, prospects in a spreadsheet, renewals buried in your inbox. Nothing connects, and nothing reminds you.

Renewals that slip

A household with auto renewing in March and life in September needs two separate reminders. One close date per client does not cover it.

AUTOMATED FOLLOW-UP

A repeatable process for the next conversation

Configure a sequence around your pipeline stages. Schedule email, SMS, and follow-up tasks so your team has a consistent next step. Messaging requires the relevant connected service.

  • Start sequences on configured stage changes
  • Set scheduled steps for outreach and follow-up tasks
  • Use lead-score conditions to tailor the next action
ascendhub.app/workflows

Quote sent → nurture

Triggers when a lead enters “Quote sent”

Active

Send "Your quote is ready"

Immediately · Email template

Wait 3 days

If no reply

Text "Any questions on the quote?"

Day 3 · SMS via Twilio

Create follow-up call task

Day 7 · Assigned to you

Send "Last check-in" email

Day 14 · Only if lead score ≥ 60

LEAD INTAKE

Bring new enquiries straight into your CRM

Share a branded intake link in your website, campaigns, or email signature. Capture Life and P&C prospect details in your CRM and place submissions in the stage you configure.

  • Capture the contact details your form collects
  • Choose a default pipeline stage for new submissions
  • Connect intake to your configured follow-up process
ascendhub.app/intake/your-agency
ascendhub.app/intake/your-agencyShare anywhere

Full name

Elena Barros

Email

elena.barros@email.com

Coverage interest

Term life · $500K

Best time to call

Weekday evenings
Request a quote

New Lead · your pipeline

Elena Barros

Term Life · $500K

Score 68New Lead

Nurture sequence started

Next: welcome email · now

PLUS: COMMISSION INTELLIGENCE

An insurance CRM that helps you understand your commissions, too

Managing relationships is the foundation. Commission intelligence is the added advantage: compare statements, review potential shortfalls, and follow up with carriers without juggling another spreadsheet.

Bring in a statement

Import a carrier statement and compare it with the commissions recorded in your book.

Review potential differences

See expected versus paid amounts and investigate flagged items against your policy and contract records.

Keep the follow-through organized

Track carrier disputes and record confirmed recoveries alongside the rest of your agency work.

Start with your CRM. Add clarity as your book grows.

Get your clients and pipeline organized first. Explore commission tracking and audit tools when they fit your workflow, and choose the plan that suits your agency.

Start free
Free · No account needed

A little extra clarity on your commissions

Want to try the audit before creating an account? Check a carrier statement against your contract rate to spot potential shortfalls worth reviewing. No signup or card required.

Audit my statement free

Product tour

See your working day in one place.

Watch the walkthrough for a closer look at the workspace.

AscendHub / Dashboard

A quick look at the pipeline, automation, and follow-up tools.

Getting started

From signup to your first follow-up.

  1. 01

    Create your account

    Email and password. No credit card and no sales call to get started.

  2. 02

    Set up your workspace

    Choose Life, Property & Casualty, or both, then review the pipeline stages and follow-up settings for your agency.

  3. 03

    Add your first lead

    Enter a prospect directly or share your intake link, then set the follow-up date.

  4. 04

    Work the daily list

    Use due and overdue follow-ups and upcoming policy dates to plan your next conversations.

PRICING

Simple pricing that scales with you

Start free. Upgrade when you're ready. Cancel anytime.

MonthlyAnnualSave 20%

Free

$0/mo

No payment required

10 leads · pipeline & renewals

Standard

$29/mo

Billed monthly

1 user · quoting, commissions, dialer

Pro

GROWING TEAMS
$79/seat/mo

Billed monthly

Per seat · teams up to 10

Enterprise

$89/seat/mo

Billed monthly

Per seat · overrides & downline

Compare all plans

14-day money-back guarantee · Or earn it free — refer one colleague from a free account and get Pro at no cost.

Your insurance book, better connected.

One connected workspace for the relationships that drive your agency. Start with daily CRM essentials, then explore the policy and commission tools that fit your business.

Start free

Free CRM essentials · No credit card · Cancel anytime

Carrier logos are property of their owners, shown as ready-made tags for your book — not data integrations, and no affiliation or endorsement is implied.